Monday, December 25, 2006

Advertising works

You have got to watch this ad. It's for a men's cologne called AXE (well, here in Norway it's called AXE, in other places it's called Lynx, apparently). Whenever this ad comes on, any man in the room stops whatever he is doing, freezes his eyes onto the TV and is completely still for a minute. When the ad is over, he sighs and goes back to whatever he's doing....with visions of bouncing breasts dancing in his head.

Of course, I got the cologne for Rich for Christmas. I mean, might as well be supportive of his hopes and dreams, no matter how far fetched....

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